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#3 Branding: Choosing a Name and Why it Matters.

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Arezame Team

🕒 1 min read
#3 Branding: Choosing a Name and Why it Matters.

Photo by Austin Kirk on Unsplash

Choosing a Name. Start, Don’t Stall.

  1. Your business name matters because a meaningful one can motivate you and keep you focused. Arezame for example, means “let’s try”; this name drives our commitment and goal to continuously work & collaborate on making impactful change.

  2. Spend enough time choosing a name, but don’t overthink it. If you’re unsure, use a placeholder and change it later.

  3. Use tools like Canva to explore ideas and create logos, banners, and flyers. If you don’t know how to use Canva, just look it up on YouTube. You don’t need to be creative. Start with a template and move forward.

Lastly, remember there is more to branding than the name. How you work with people, what and why you are doing it, who are you doing it for… 

  1. You’ve got this. 
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